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Rewind This! #SXSW2013
I was one of those people. For a long time I simply didn’t “get” why anyone would still own a VCR. Everything’s out on DVD, you crazy fools! A few things helped change that sor
Published on March 18, 2013 | Filed under SXSW 2013

I was one of those people. For a long time I simply didn’t “get” why anyone would still own a VCR. Everything’s out on DVD, you crazy fools! A few things helped change that sort of ridiculous way of thinking.

1. This magazine, for obvious reasons.
2. Gaining first-hand knowledge that no, everything worth seeing is NOT out on DVD/Blu/any other format.
3. Getting to know the people who made Rewind This!

Rewind This!

The crew behind this doc gifted the VCR Team Paracinema currently uses. They’re changing lives, people. Rewind This! isn’t just about a specific medium, it’s an exploration of how we consume media. For film fans still unaware of the breadth of content not readily available, this is an eyeopener.

Rewind This! tackles all aspects of VHS: from its inception to its explosion; from porn to workout videos; from feverish collectors to those who were involved from the start. It’s comprehensive without ever becoming dull. You won’t find any droll info-dumps here. Information is balanced perfectly with passion and the goal of the film, to celebrate a medium whose impact seems all but forgotten by the mainstream, is always clear.

Rewind This!

Although this film is lighthearted and genuinely funny, it also touches on a topic that is close to my heart: the death of physical media. It’s sobering to hear others talk about this subject and explore the mutating concept of  “ownership” in a digital age. I’m glad the filmmakers chose to address this, even if it left me with a heavy feeling.

You don’t have to be a VHS enthusiast to appreciate this well crafted documentary. It’s infectious, and don’t be surprised if you walk away with a need to start hunting down some ’80s action flicks.

Author:
Christine enjoys obsessing over Paracinema magazine. She also loves well written hour long TV dramas. Her free time is spent with her many boyfriends: Brian De Palma, Edgar Wright & Alfred Hitchcock.

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